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The stage is set for CES 2026, where the latest advancements in technology will be unveiled from January 6 to 9. Although the event officially kicks off later, preliminary insights and discussions about new gadgets and announcements are already gaining traction. The Las Vegas Convention Center will host press events, product demonstrations, and networking opportunities, making it an essential destination for technology enthusiasts.
As we prepare for this significant event, it is important to examine which companies will lead the charge, the anticipated press conferences, and the emerging technology trends likely to dominate the spotlight.
Key presentations and highlights
The foundation of CES comprises press conferences and exhibition booths. The Consumer Technology Association has released a directory allowing attendees to explore which companies will showcase their innovations and their respective schedules. Samsung will initiate the conference on January 4 with a session titled ‘The First Look.’ TM Roh, President of Samsung’s DX Division, will present a vision for the future of customer experiences driven by artificial intelligence.
Major player announcements
Following Samsung’s lead, several tech giants will host press conferences on January 5. For instance, LG will present its session, ‘Innovation in Tune with You,’ focusing on how Affectionate Intelligence can enhance daily life. In the afternoon, Intel is set to showcase its new Core Ultra Series 3 processors, while Sony Honda Mobility is expected to unveil its inaugural automotive venture. AMD’s CEO, Lisa Su, will conclude the day with insights into forthcoming chip developments.
On January 5 at 1 PM PT, NVIDIA’s CEO Jensen Huang will also deliver a keynote, anticipated to last about 90 minutes, focusing on innovative solutions that drive advancements across various sectors.
Emerging tech trends at CES 2026
As CES approaches, we can predict the technology trends likely to emerge from last year’s announcements. Historically, CES serves as a launchpad for new chip technologies, and this year will follow suit. AMD is expected to reveal new iterations of its Ryzen processors, including the highly anticipated Ryzen 7 9850X3D, which promises enhanced performance capabilities.
Intel and Qualcomm’s advancements
Intel has confirmed the debut of its Panther Lake chips at CES 2026, aligning with the company’s ongoing focus on AI PCs. Reports suggest that the initial chip, utilizing a 2-nanometer 18A process, will deliver a substantial performance upgrade over its predecessors. Qualcomm is also rumored to spotlight its Snapdragon chips, now expanding into laptops, showcasing improvements in speed and AI capabilities.
In the realm of televisions, Sony has teased a new lineup of Bravia TVs, including the impressive Bravia 9 with a QD-OLED panel. This indicates that CES 2026 will introduce new display technologies, potentially unveiling Sony’s latest RGB LED panel technology, likely branded as ‘True RGB.’
Robotics and AI innovations
Robotics will undoubtedly be a highlight of CES 2026, building on the momentum gained in previous years. While the quirky robot known as ‘Ballie’ remains to be realized, the show is expected to feature numerous advancements in robotics, particularly in home automation.
Following last year’s successful showcase of robot vacuums and mops, new models are anticipated to offer enhanced navigation capabilities, incorporating advanced AI to better understand and navigate physical spaces. As the industry shifts its focus towards world models, which aim to provide AI with a comprehensive understanding of real-world environments, these innovations could redefine how robots interact with our homes.
As we prepare for this significant event, it is important to examine which companies will lead the charge, the anticipated press conferences, and the emerging technology trends likely to dominate the spotlight.0

