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The dawn of a new year brings the anticipation of CES 2026, a premier technology trade show that shapes the landscape for the upcoming year. This event will occur in Las Vegas from January 6 to 9, with preliminary activities commencing on January 4. As tech enthusiasts, industry professionals, and media converge, numerous product launches and insightful discussions will set the stage for innovations that could redefine consumer technology.
Throughout the event, attendees can expect a vibrant atmosphere filled with product demonstrations, networking opportunities, and press conferences. Engadget is poised to cover the event extensively, providing live updates and hands-on experiences directly from the show floor.
Press conference highlights
As CES approaches, the Consumer Technology Association has released a comprehensive schedule detailing the press conferences that will dominate the first few days. Notably, on January 4, Samsung will launch the event with its presentation titled “The First Look.” This session, led by TM Roh, the CEO of Samsung’s Device eXperience Division, will outline the company’s vision for 2026, focusing on innovative AI-driven customer experiences.
In parallel, the CES Unveiled mini-show will feature emerging startups showcasing their latest technologies, offering a platform for new ideas to gain visibility in the tech community.
Major players take the stage
The buzz continues on January 5, as several leading brands present their latest innovations. LG will host its press conference themed “Innovation in Tune with You,” where it plans to unveil its vision of enhancing everyday life through what it dubs Affectionate Intelligence. In the weeks leading up to CES, LG has already teased a range of new products, including its first Micro RGB television, promising vibrant color reproduction and advanced features.
Following LG’s presentation, attendees will witness announcements from tech giants like NVIDIA and Intel. NVIDIA’s CEO Jensen Huang is set to deliver a 90-minute keynote focusing on the latest innovations driving productivity and creativity across various industries. Meanwhile, Intel will showcase its upcoming Core Ultra Series 3 processors, which are anticipated to significantly enhance performance in premium laptops.
Innovations in display technology
The race for superior display technology is heating up, with both Samsung and LG competing fiercely in the Micro RGB space. Samsung plans to expand its lineup of Micro RGB TVs, offering models ranging from 55 to 115 inches, following the success of last year’s $30,000 flagship model. This expansion showcases the company’s commitment to pushing the boundaries of visual technology.
On the other hand, LG aims to introduce its own version of Micro RGB TVs and has also announced its entrance into the art TV market with the LG Gallery TV, which will display artwork when not in use. Additionally, LG is set to unveil a new series of gaming monitors equipped with AI upscaling capabilities, catering to the growing demand for high-performance gaming displays.
Advancements in audio and robotics
As CES 2026 unfolds, audio technology will also be a focal point, with both Samsung and LG teasing new sound systems that promise to elevate home entertainment experiences. Samsung’s new soundbars are designed to enhance music streaming, while LG introduces a modular home audio system powered by Dolby.
Robotics will take center stage as well, with innovations in household automation expected to impress attendees. Companies such as Roborock are anticipated to introduce advanced models of robot vacuums featuring improved navigation technologies that allow them to traverse complex environments more effectively. The introduction of AI-driven world models will likely be a hot topic as it represents a significant leap towards creating smarter, more capable home robots.
Looking forward
Throughout the event, attendees can expect a vibrant atmosphere filled with product demonstrations, networking opportunities, and press conferences. Engadget is poised to cover the event extensively, providing live updates and hands-on experiences directly from the show floor.0
Throughout the event, attendees can expect a vibrant atmosphere filled with product demonstrations, networking opportunities, and press conferences. Engadget is poised to cover the event extensively, providing live updates and hands-on experiences directly from the show floor.1