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In a remarkable achievement, Apple’siPhone 16has been named the top-selling smartphone globally in 2026, according toCounterpoint Research. This marks the fourth consecutive year that Apple andSamsunghave led smartphone sales, together claiming a significant 19% share of the total market.
The success of the iPhone 16 can be attributed to several key factors, including its advanced features and strategic market positioning. Apple has secured seven out of the top ten sales spots, while Samsung occupies the remaining three.
Sales performance and market trends
The launch of theiPhone 17series in September played a crucial role in boosting Apple’s sales, with a notable 16% increase compared to the previous model during its first full quarter. This growth is driven by strong consumer demand in key markets such as theUnited States,China, andWestern Europe. Counterpoint’s analysis highlights that the base model of the iPhone 17 experienced the highest sales increase compared to the iPhone 16’s launch in 2026.
Key features contributing to sales
Several enhancements in the iPhone 17 significantly contributed to its market success. The introduction of a higherrefresh rateof120Hz, up from the previous model’s60Hz, provided a noticeably smoother user experience. Additionally, the base storage capacity was increased to256GB, addressing the growing consumer demand for more storage.
Moreover, the introduction of the more affordableiPhone 16ein spring 2026 further propelled Apple’s sales. Priced starting at$599, it offered a more accessible entry point into the Apple ecosystem, appealing to a wider audience.
Samsung’s competitive landscape
Conversely, Samsung’sGalaxy A16 5Gemerged as the top-selling Android device of 2026, securing the fifth position in The flagshipGalaxy S25 Ultraalso maintained a strong market presence, ranking ninth for the second consecutive year. Counterpoint reported a remarkable year-on-year growth of over three times for the S25 Ultra in the Japanese market.
Future outlook for the smartphone market
Looking forward, Counterpoint predicts an increase in premium flagship devices in 2026. This trend is driven by rising memory costs that disproportionately affect entry and mid-range devices, leading consumers to prefer higher-end options.
Apple’s iPhone 16 remains in its product lineup, priced from$699. This previous-generation model features anA18 chipsupporting Apple Intelligence, a dual-lens camera system, and practical features like aCamera Control buttonfor quick camera access, alongside a customizableAction button.
Apple’s strategic focus on innovative product features and a diverse offering has solidified its position in the competitive smartphone landscape. With the iPhone 16 leading global sales in 2026, Apple continues to set the benchmark for excellence in mobile technology.