Argomenti trattati
The FinEst pavilion—a collaborative stand organized by ITS Finland and ITL Estonia—became one of the most active spots in the Vehicle Tech & Advanced Mobility area at CES 2026. Situated in West Hall at booth 4665, the display assembled a broad mix of companies and research organisations with offerings spanning autonomous vehicle systems, AI‑driven solutions, and sustainable infrastructure. The showcase framed the region’s capabilities around connected mobility—an approach that ties vehicles, sensors, and digital networks to improve safety and efficiency.
Although travel disruptions affected early arrivals, both the Finnish and Estonian delegations were present from the opening and kept a steady program of demonstrations, B2B meetings, and media engagements. The stand drew industry leaders, investors, and international delegations looking for the next wave of transport innovation. Across every hour the pavilion highlighted live demos of sensor technologies, embedded electronics and mapping tools, with teams explaining how transport automation and electrification combine to reduce emissions and improve urban flow.
High‑level engagement and institutional support
Visibility at CES extended beyond product demos: institutional visits underscored the strategic value of cross‑border cooperation. The Finnish Consulate General’s representative, Minna Laajava, praised the collaborative format and noted how organisations such as ITS Finland create platforms for companies, academia and international partners to scale solutions. A standing‑room crowd attended the FinEst Reception, which welcomed more than 200 visitors and featured Kristjan Prikk, the Ambassador of Estonia to the U.S., as a guest of honor. These moments reinforced the pavilion’s role as a hub for forging partnerships and amplifying the region’s mobility agenda.
What the pavilion presented: themes and technologies
Technologies at the FinEst stand reflected the region’s strengths: AI assistants for vehicle decision making, precision mapping technologies, advanced embedded electronics, and sustainable approaches to infrastructure and electrification. Exhibitors demonstrated end‑to‑end concepts that married hardware and software—illustrating how ecosystem thinking can accelerate deployment of cleaner, safer transport. The program also foregrounded digital infrastructure that supports scaling, from cloud‑connected analytics to edge computing modules designed for vehicles and roadside systems.
Featured sectors
Organisers positioned the pavilion to highlight several priority clusters: smart mobility & transport automation, sensor technologies, AI‑driven solutions, and sustainability‑oriented transport systems. Delegates explained use cases ranging from fleet automation and last‑mile robotics to energy‑efficient materials and pavement systems, connecting research prototypes with commercialisation pathways. The pavilion emphasised how integrated approaches—combining sensors, AI, and resilient infrastructure—address urban and regional mobility challenges.
Delegation roster and company highlights
The FinEst delegation included 30 organisations representing companies, universities and clusters. The official list featured: 1oT, Artec Design, Basemark, Citynomadi, CoreHW, e‑Pavement, Epec Oy, FORCIOT, Immersal, and LADEC. These names illustrated the mixture of software, hardware and service providers present at the stand. Each brought concrete demonstrations intended to show how modular components and analytics enable smarter vehicle and infrastructure interactions.
Remaining delegates and cluster representation
The roster continued with prominent research and industrial actors such as Metropolia University of Applied Sciences, AS Metrosert, Murata Power Solutions, Nortal, Intoit Oy, Primostar, Profilence, Rethink, and Rightware. Also present were robotics and systems firms like Rollo Robotics, Seafarix, and Siili Auto, alongside policy and innovation bodies including Sitra, Tampere University, Vaisala, VTT, the VAMOS Ecosystem, and the Tampere Automotive & Vehicle Technology Cluster. The joint presence of ITS Finland and ITL Estonia completed the delegation composition, demonstrating coordinated regional strategy.
Outcomes, momentum and next steps
Over the duration of the show the FinEst pavilion strengthened partnerships and raised visibility for Nordic‑Baltic mobility solutions. The delegation left with a series of follow‑up meetings, investor contacts and collaboration leads that aim to convert demonstrations into pilots and deployments. By combining research institutions, SMEs and corporate teams under a single banner, the stand reinforced a narrative: that integrated, sustainable mobility innovations from Finland and Estonia are ready for international scaling. Observers left with a clearer sense of how regional ecosystems can accelerate the transition to cleaner, connected transport.