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The month of November marked a notable shift in the tech industry, evolving from a traditional single-day sale into a prolonged shopping extravaganza. This period, often referred to as Black Friday season, has expanded to encompass numerous promotions and significant product debuts from leading tech companies worldwide. For many consumers, especially in Nigeria, this meant an opportunity to acquire high-quality gadgets at reduced prices.
As e-commerce platforms ramped up their efforts to capture market share, competition intensified among smartphone manufacturers, leading to a plethora of new device releases. This transformation has resulted in a shopping landscape where consumers benefit from heightened competition and diverse options.
The rise of November sales
In recent years, the month of November has seen a surge in sales, with platforms like Jumia, Konga, and Jiji launching enticing promotional campaigns. Jumia kicked off the festivities with its Do Pass Yourself campaign, which ran from late October until December 1. In response, Konga initiated its Yakata Sale, while Jiji offered discounts under the Deals Na Water banner, showcasing price reductions of up to 85% across various categories.
This year, shoppers were treated to significant markdowns, including a staggering 70% off on select HP laptops, appealing particularly to professionals in need of reliable computing devices. Additionally, Jumia offered EcoFlow Solar Power Stations at half price and bundled exciting freebies with Redmi phones, while Oraimo introduced a Buy-1-Get-1-Free promotion for specific headphones and smartwatches.
Benefits of competition
The ongoing competition among these platforms benefitted consumers through various incentives such as free delivery in major cities, exclusive discounts for Mastercard users, and voucher codes that provided additional savings on larger purchases. This trend of extended sales was not confined to Nigeria alone. Globally, companies like Amazon slashed prices on popular products, including the 2025 MacBook Air, which reached an unprecedented low of $749.
Gamers particularly enjoyed substantial savings, with laptops equipped with RTX 4060 GPUs and Ryzen 5 processors available for under $700. Most discounts were genuine, as brands like Samsung, Tecno, Infinix, and Xiaomi offered real value across budget, mid-range, and premium devices.
Product launches and technological advancements
November wasn’t solely about sales; it also heralded various product launches and announcements that will shape the tech landscape heading into 2026. Key smartphone releases included the OnePlus 15, Oppo Find X9 Pro, and Realme GT 8 Pro, all utilizing Qualcomm’s Snapdragon 8 Elite Gen 5. This new chipset boasts a remarkable 20% increase in CPU speed and approximately 35% enhanced battery efficiency compared to earlier models.
The advancements didn’t stop at performance; enhanced battery life and upgraded camera systems were also highlights of the new devices. Many flagship smartphones now feature triple 50MP lenses with 5x optical zoom capabilities, allowing users to capture stunning photos with minimal effort.
Software and hardware innovations
In the realm of computing, exciting developments emerged as well. Apple unveiled the iPhone 17, which comes equipped with AI-driven camera enhancements, the faster A18 chip, and improved battery longevity. Meanwhile, Microsoft initiated the rollout of a developer version of Windows 12, previewing the next evolution of its operating system.
Moreover, Meta introduced the Quest 5 mixed-reality headset, which features an ultra-clear display, advanced gesture tracking, and superior audio quality. This device is tailored for both gaming and productivity, signifying a sustained investment in extended reality technologies, despite earlier skepticism.
As e-commerce platforms ramped up their efforts to capture market share, competition intensified among smartphone manufacturers, leading to a plethora of new device releases. This transformation has resulted in a shopping landscape where consumers benefit from heightened competition and diverse options.0
Looking ahead
As e-commerce platforms ramped up their efforts to capture market share, competition intensified among smartphone manufacturers, leading to a plethora of new device releases. This transformation has resulted in a shopping landscape where consumers benefit from heightened competition and diverse options.1