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From March 3 to 5, 2026, the renowned ITB Berlin will serve as a global hub for travel technology, bringing together industry giants, innovative start-ups, and visionary pioneers. This year, the event will feature fully booked tech halls, highlighting the pivotal role of technology in revolutionizing various aspects of the travel experience, including payments, hospitality, and distribution.
Showcasing the latest in travel tech
The exhibition will center around several dedicated Travel Tech Halls, specifically Halls 5.1, 6.1, 7.1c, 8.1, 9, and 10.1. Here, participants will witness firsthand the dynamic innovations that are shaping the future of the travel industry. The event aims to provide both exhibitors and visitors with essential insights into the rapidly evolving market, offering practical solutions to the technological hurdles faced by the sector.
Global participation and significant growth
Noteworthy names in the industry, such as Travelsoft and Amadeus, will once again showcase their solutions in Hall 5.1. In a notable celebration, GIATA will mark its 30-year legacy, reflecting three decades of technological advancement within the tourism sector. Additionally, the Start-up Area managed by VIR will introduce a vibrant network of German travel tech innovators, all eager to contribute fresh ideas and solutions to the industry.
In Halls 7.1c, 8.1, and 10.1, hotel software solutions will take center stage, benefiting from a renewed emphasis in Hall 9. Notably, Planet will expand its presence while Access Workspace will debut in a new location. Innovations in housekeeping technologies will also capture attention, particularly in Hall 7.1c, focusing on how digital tools can enhance hotel operational efficiency.
Emerging trends in payments and distribution
The payment solutions sector will once again be consolidated in Hall 10.1, where well-established providers like VISA and Stripe will join emerging players such as Revolut. This diverse array of exhibitors will present cutting-edge financial solutions tailored specifically for the travel industry. National and combined stands will feature a rich variety of countries, with Spain represented by the ICEX initiative, showcasing their travel tech companies.
Distribution and market development
Exhibitors like Travelport, Sabre, and Phocuswright will be on hand to demonstrate their comprehensive approach to distribution and market development. Travelport will present platforms that facilitate intelligent networking among airlines, hotels, car rental services, and travel agencies. Meanwhile, Sabre will showcase its extensive suite of software solutions, which range from Global Distribution Systems (GDS) to AI-driven tools designed for pricing optimization and streamlined operations. Partnering closely with ITB Berlin, Phocuswright will provide valuable market research insights into the global travel landscape.
Networking and hands-on experiences
Beyond the exhibitor showcases, ITB Berlin will emphasize personal interactions among industry professionals. Attendees can connect in designated Networking Areas, including the ITB eTravel Lounge powered by Travelport in Hall 6.1 and the ITB Travel Tech Café in Hall 5.1.
Furthermore, guided tours will be available, highlighting the latest trends and innovations in travel technology. Two specific tours will focus on the Hotel Tech Ecosystem and AI Industry Innovations, showcasing selected exhibitors and their groundbreaking solutions.
Innovators paving the way
At the ITB Innovators 2026 event, exhibitors will unveil technologies that are setting new benchmarks within the industry. Innovations like myclimate‘s Cause We Care initiative, Apaleo‘s open property management platform, and DerbySoft‘s AI-powered voice agent will be on display, along with The Trip Boutique‘s AI Brain and Qualiday‘s live translation capabilities.
The eTravel Stage: A hub for future technologies
Central to ITB Berlin 2026 is the eTravel Stage, which will feature a new Travel Tech Track. This track will connect traditional travel distribution systems with modern technologies, illustrating the transformation into data-driven and autonomous ecosystems. Attendees can expect practical demonstrations of how AI and blockchain technology are revolutionizing distribution and travel content.
The exhibition will center around several dedicated Travel Tech Halls, specifically Halls 5.1, 6.1, 7.1c, 8.1, 9, and 10.1. Here, participants will witness firsthand the dynamic innovations that are shaping the future of the travel industry. The event aims to provide both exhibitors and visitors with essential insights into the rapidly evolving market, offering practical solutions to the technological hurdles faced by the sector.0
The exhibition will center around several dedicated Travel Tech Halls, specifically Halls 5.1, 6.1, 7.1c, 8.1, 9, and 10.1. Here, participants will witness firsthand the dynamic innovations that are shaping the future of the travel industry. The event aims to provide both exhibitors and visitors with essential insights into the rapidly evolving market, offering practical solutions to the technological hurdles faced by the sector.1