In an era where technology and automotive innovation intersect, BYD is once again pushing boundaries. The Chinese electric vehicle giant has previewed a groundbreaking magnetic smart device that promises to revolutionize how we interact with our vehicles. This detachable controller is set to launch alongside BYD’s flagship electric SUV, the Great Tang, on Wednesday, June 17, 2026.
The device, dubbed Flexible Buttonsis a testament to BYD’s commitment to integrating cutting-edge technology into their vehicles. This innovative gadget allows users to control various vehicle functions remotely, eliminating the need to pull out a smartphone. From infotainment systems to climate control and audio settingsthis device puts control quite literally in the palm of your hand.
BYD’s flexible buttons: a leap in vehicle technology
The Flexible Buttons device is designed with convenience and versatility in mind. It uses magnetic attachmentsimilar to the MagSafe technology found on iPhones, allowing for easy installation and charging within the vehicle. This device is part of BYD’s broader strategy to expand its smart in-vehicle software and hardware offerings.
BYD has also previewed a brand-new interface that serves as a central magnetic hub. This hub is expected to connect, charge, and manage various smart in-car devices, further enhancing the user experience. The Great Tang SUV will be the first vehicle to feature this advanced technology.
The BYD Great Tang: a flagship electric SUV with impressive specifications
The Great Tang, also known as Datang in China, has already garnered significant attention. After opening preorders at the Beijing Auto Show in April, the SUV received over 100,000 preorders in its first two weeks. With a starting price of 250,000 yuan ($36,500)this full-size, luxury electric SUV offers impressive value for money.
Measuring 5,263 mm long1,999 mm wideand 1,790 mm tallwith a 3,130 mm wheelbasethe Great Tang is slightly larger than competitors like the Hyundai IONIQ 9 and Kia EV9. BYD claims the SUV boasts 29 world firstsincluding a pure-electric range of up to 590 miles (950 km)Flash Charging techand China’s first 2+2+3 seven-seat configuration.
BYD’s vertical integration and future innovations
BYD’s prowess extends beyond vehicle design and technology. The company already manufactures nearly every vehicle component, from batteries to the powertrain and other drivetrain components. This vertical integration allows BYD to maintain high quality standards and drive innovation.
Last month, BYD revealed China’s first 4nm smart driving chipunlocking the highest level of vehicle intelligence with L3 and L4 autonomous driving capabilities. This chip is a significant step towards achieving fully autonomous vehicles. With such rapid advancements, one can only wonder what BYD has in store for the future.
