The best smartphones to buy in 2025

In the rapidly evolving digital landscape, choosing the right smartphone has become more crucial than ever. With a plethora of options flooding the market, discerning consumers may find themselves overwhelmed by the variety of features, operating systems, and price points available. Fortunately, our dedicated team has meticulously evaluated the latest smartphones to help you navigate through the noise and find the device that best suits your lifestyle.

Samsung Galaxy S25 Ultra: The pinnacle of smartphone technology

The Samsung Galaxy S25 Ultra stands out as an exceptional choice for those seeking a top-tier smartphone experience. While it may resemble its predecessor, the S24 Ultra, the S25 Ultra packs a punch with enhanced processing power and minor yet significant camera upgrades. The stunning 6.9-inch 120Hz OLED display, now equipped with a new anti-reflective coating, delivers an unparalleled viewing experience.

One of the highlights of the S25 Ultra is its software, which offers an impressive suite of AI features and a commitment to seven years of updates—an industry-leading standard. However, it’s worth noting that the S Pen has seen a downgrade, lacking Bluetooth functionality. Additionally, its hefty design might not appeal to everyone, and the price remains on the higher end of the spectrum.

For those who desire the very best in smartphone technology, the Samsung Galaxy S25 Ultra is an investment that certainly pays off.

OnePlus 13: A powerhouse at a competitive price

The OnePlus 13 has taken everything that made its predecessor a hit and improved upon it, establishing itself as one of the best phones on the market. It boasts the powerful Snapdragon 8 Elite processor, a vibrant 6.82-inch OLED display, and impressive battery life complemented by 100W charging support.

What sets the OnePlus 13 apart is its software experience. Oxygen OS offers a smooth interface loaded with useful AI features, ensuring that users have a top-notch experience for years to come. Although it may not compete with the best in camera technology, its overall performance, combined with a more budget-friendly price point, makes it an exceptional choice for users who want a robust device without breaking the bank.

In essence, if you’re looking for a solid smartphone that excels in nearly every aspect, the OnePlus 13 is a standout option worth considering.

Xiaomi 15 Ultra: The ultimate camera phone

For photography enthusiasts, the Xiaomi 15 Ultra reigns supreme. With a remarkable array of cameras—including a trio of 50MP lenses and a groundbreaking 200MP periscope lens—the Xiaomi 15 Ultra redefines what’s possible in mobile photography. The camera system allows for stunning zoom shots, making it a fantastic choice for capturing high-quality images.

Beyond its photographic capabilities, the Xiaomi 15 Ultra offers impressive performance, a beautiful display, and a durable design. However, its software, HyperOS 2, may not resonate with everyone, as it lacks the intuitiveness seen in some competitors. While it comes with a premium price tag, those serious about photography will find the investment worthwhile, especially with the optional Photography Kit that enhances its capabilities.

If your top priority is capturing exceptional images, the Xiaomi 15 Ultra is the phone for you.

Oppo Find X8 Pro: A return to form

Oppo’s Find X8 Pro makes a grand re-entry into the European market, and it doesn’t disappoint. With a sleek design and powerful performance, this smartphone excels in various aspects, particularly in camera quality. The Find X8 Pro competes closely with the Xiaomi 14 Ultra, offering excellent image quality and a host of software features designed to enhance the user experience.

While it does have a few compromises compared to its predecessor, the Find X8 Pro remains a top contender in the flagship category. Users who appreciate stunning design, robust performance, and excellent battery life will find this phone hard to resist.

Google Pixel 9 Pro XL: A software experience like no other

If you’re on the hunt for a smartphone that excels in software and camera capabilities, the Pixel 9 Pro XL is an excellent choice. It delivers vibrant images with its versatile camera system, ensuring that every shot looks stunning, even in challenging lighting conditions. Google’s Tensor G4 chipset ensures solid performance, while the build quality is impressive.

While the design may feel generic to some, the software experience, combined with Google’s unwavering commitment to updates, makes the Pixel 9 Pro XL a compelling option. Although battery life could be better, the overall user experience is remarkable, especially for those who value software updates and a reliable camera.

iPhone 16 Plus: Balancing features and affordability

The iPhone 16 Plus represents the sweet spot in Apple’s latest lineup, offering an appealing combination of size, features, and price. Users can enjoy a robust performance with the A18 chipset, enhanced camera features, and a stunning display, all without the premium price tag of the Pro Max model.

While it may lack some advanced features found in higher-priced models, the iPhone 16 Plus delivers exceptional value for those seeking a large-screen experience without breaking the bank. If you want an iOS device that strikes a balance between performance and affordability, the iPhone 16 Plus is worth considering.

Google Pixel 9a: A mid-range marvel

At around £500, the Pixel 9a is arguably the most recommendable smartphone for those seeking a reliable mid-range option. With a vibrant 6.3-inch display and an outstanding 48MP rear camera, it competes effectively with many flagship models. Its software is where it truly shines, thanks to timely updates and a user-friendly experience.

While it may lack certain features like a telephoto lens and fast charging, the Pixel 9a’s overall performance and capabilities make it a solid choice for anyone looking for a dependable smartphone without the premium price tag.

Nothing Phone (3a): Affordability with style

The Nothing Phone (3a), starting at £329, offers a unique blend of design, performance, and battery life, making it one of the most attractive mid-range phones available today. With a sleek 120Hz OLED display and a snappy performance, this phone captures attention without a hefty price tag.

While its camera setup may not compete with more expensive models, the Nothing Phone (3a) provides a well-rounded experience that’s hard to beat in its price range. If you’re looking for an affordable device that stands out in design, this phone is a strong contender.

Looking ahead: What’s next in smartphone innovation?

The smartphone landscape continues to evolve at a rapid pace, with new models constantly entering the market. If you’re contemplating whether to purchase now or wait for the next generation, consider your personal needs and budget. The current offerings are impressive, with many devices providing excellent value and features.

With flagship devices from brands like Samsung, Apple, and Google still dominating the market, it’s clear that consumers have plenty of options to choose from. Whether you prioritize cutting-edge camera technology, robust performance, or software updates, there’s a perfect smartphone waiting for you.