Google is gearing up for its annual Made by Google event, scheduled for August 12 in New York City. This year’s event promises a blend of cutting-edge technology and star power, with comedian Trevor Noah taking the reins as host. The event, set to begin at 6:00 PM ET is expected to showcase a range of new gadgets, including the highly anticipated Pixel 11 series and other innovative wearables.
The event will be streamed live on Google’s Made by Google YouTube channel allowing tech enthusiasts worldwide to tune in and witness the unveilings in real time. With a lineup of celebrities and influencers, including Alex CooperShubman GillAyami Nakajo and Stephen Curry Google is clearly aiming to captivate a broader audience beyond just tech aficionados.
The Star-Studded Lineup
This year’s Made by Google event is shaping up to be a star-studded affair. Joining host Trevor Noah are a variety of notable figures, each bringing their unique flair to the show. Alex Cooper host of the popular podcast Call Her Daddy will be making a return appearance after participating in last year’s event. Shubman Gill the renowned Indian cricketer, and Ayami Nakajo the talented Japanese actress, have both previously starred in Pixel ads and will be part of the festivities. Additionally, Stephen Curry the NBA star and Google Performance Advisor, will be present, adding to the event’s star power.
The inclusion of these celebrities aligns with Google’s strategy to make its tech launch events more engaging and accessible to a mainstream audience. Last year’s event, hosted by Jimmy Fallon was described as feeling more like a live taping of The Tonight Show than a traditional tech launch, setting a precedent for this year’s entertainment-focused approach.
Expected Gadgets and Innovations
The centerpiece of the event is undoubtedly the Pixel 11 series. Based on numerous leaks and teasers, the Pixel 11 lineup is expected to include the Pixel 11Pixel 11 ProPixel 11 Pro XL and the Pixel 11 Pro Fold. Design-wise, the new phones are rumored to retain the signature camera bar and rounded corners of their predecessors, with the addition of a new Pixel Glow LED feature.
Under the hood, the Pixel 11 series is anticipated to feature significant upgrades. Google may finally switch to a 2nm Tensor G6 chip built by TSMC addressing previous performance and efficiency concerns. Additionally, the phones are expected to come with a MediaTek modem marking a first for Google. However, buyers should be prepared for a price hike, with leaks suggesting a $100 increase across all models. On the bright side, the base storage is rumored to double to 256GB.
The Pixel Watch 5 and Other Wearables
In addition to the Pixel 11 series, Google is expected to unveil the Pixel Watch 5. The smartwatch, which was first leaked in an unusual manner—found by a diver near St. Martin—is rumored to retain the curved, circular display of its predecessors. While there may not be a new chipset this year, Google is reportedly increasing the RAM to support new on-device AI features. Pricing is expected to see a slight increase compared to last year’s models.
Google is also likely to introduce other wearables and surprises. There is speculation about the launch of Google’s Android XR smart glasses developed in collaboration with Xreal. Additionally, Google may showcase its partner hardware for Googlebooks potentially offering a glimpse of first-party Googlebook hardware.
Software Highlights
The event will also focus on software experiences that power Google’s latest devices. Attendees can expect to hear more about Android 17 including new features like Rambler new emojis, and the integration of Gemini Intelligence into the Pixel 11 series. Google’s Made by Google events are known for their comprehensive software announcements, and this year is likely to be no different.
As the countdown to the event begins, tech enthusiasts and casual viewers alike are eagerly awaiting the unveilings. With a mix of star power, innovative gadgets, and software advancements, Google’s Made by Google event on August 12 promises to be a memorable showcase of the company’s latest offerings.
