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Microsoft’s gradual rollout of Windows 11 24H2
Recently, Microsoft announced that it has entered the final phase of the rollout for the Windows 11 24H2 update. This update is set to enhance the user experience for millions of Windows 11 users across the globe. According to a bulletin released by Microsoft, devices operating on Home and Pro editions of Windows 11—specifically versions 23H2, 22H2, and 21H2—not managed by IT departments, will receive this update automatically. As reported by Windows Latest, many users will find that Windows 11 24H2 will begin downloading on their systems without any action required on their part.
Automatic updates and installation options
The latest update marks the completion of a gradual rollout that began recently. Users with devices running either Windows 10 or any version of Windows 11 that meets the compatibility requirements can expect to receive the update seamlessly. To check if the update is available, users can navigate to ‘Settings > Windows Update’ and click ‘Check for updates.’ For many, however, the update will be automatically downloaded and installed. Users will have the option to choose when to apply the update or to delay it temporarily. This automatic installation can pose challenges for those with limited storage space, as the forced download might create issues with device performance.
Options to delay or cancel the update
If the automatic installation of Windows 11 24H2 becomes problematic, users have options to delay or even cancel the update entirely. The system offers a built-in feature allowing users to postpone the update for up to four weeks. For those who find this timeframe insufficient, there are command prompt strings available that can halt the download process, even if it has already begun. These commands can stop the download and delete any associated update files. Additionally, instructions are also provided to prevent Windows from attempting to download the update again, providing users with more control over their system updates.
As of April, recent statistics from StatCounter reveal that Windows 11 has made significant gains in market share, now accounting for approximately 43.72% of users, while Windows 10 maintains a share of around 52.94%. With the end of support for Windows 10 looming on October 14, 2025, Microsoft is likely eager to encourage more users to transition to Windows 11. The company views the 24H2 update as a critical step in enhancing user experience and attracting holdouts from Windows 10.
Marketing strategies to promote Windows 11
In addition to the update’s technical advancements, Microsoft has reportedly employed various marketing strategies to promote the transition from Windows 10 to Windows 11. This includes the use of full-screen advertisements and pop-ups designed to encourage users to upgrade. However, allowing a smooth and free update path for those still using Windows 10 is a welcome approach, particularly as the deadline for the end of support approaches. Many users may feel inclined to take advantage of the update as the deadline draws near.
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