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As the digital age progresses, the impact of artificial intelligence (AI) is increasingly significant. The European Union recognizes the necessity for a strategic approach to AI that balances innovation with ethical considerations. By establishing a framework that prioritizes excellence and trust, the EU aims to leverage AI’s potential while safeguarding citizens’ rights.
The EU’s objective is to position itself as a global leader in AI, particularly through initiatives like the AI Continent Action Plan. This comprehensive strategy is designed to enhance Europe’s competitiveness and ensure that AI technologies are developed with a strong focus on human welfare.
The AI Continent Action Plan: A roadmap for innovation
Launched in April 2025, the AI Continent Action Plan is a crucial initiative aimed at placing Europe at the forefront of AI development. This plan outlines various actions to foster a trustworthy AI environment that aligns with democratic values. By concentrating on sectors such as healthcare, education, and environmental sustainability, the EU aims to maximize the societal benefits of AI.
Building infrastructure and skills
The plan emphasizes the importance of establishing robust AI data and computing infrastructures. Access to high-quality data is essential for developing innovative and reliable AI systems. Additionally, the EU is dedicated to enhancing AI skills across the workforce, particularly among small and medium-sized enterprises (SMEs), to ensure comprehensive integration of AI technologies.
A key component of the Action Plan is the Apply AI Strategy, which supports the broader goals of the AI Continent Action Plan. This strategy seeks to accelerate the adoption of AI technologies across various sectors while addressing the unique challenges faced by SMEs. By offering tailored support, the EU encourages businesses to view AI as a critical tool for overcoming challenges and improving operational efficiency.
Creating a trustworthy AI ecosystem
Central to the EU’s strategy is the establishment of a trustworthy AI ecosystem. The AI Act, introduced in October 2025, represents a pioneering legal framework designed to mitigate risks associated with AI applications. With an emphasis on transparency and safety, the AI Act categorizes AI applications based on their risk levels, ranging from minimal to unacceptable risks.
Collaboration and innovation
The establishment of the Apply AI Alliance serves as a coordination platform for various stakeholders, including AI providers, academia, and civil society organizations. This collaborative approach encourages ongoing dialogue regarding the needs and challenges of implementing AI technologies across different sectors. Additionally, the AI Observatory will track AI trends, providing valuable insights into the effects of AI in various domains.
In January 2025, the EU launched an AI innovation package aimed at supporting startups and SMEs in developing trustworthy AI solutions. This initiative includes the GenAI4EU program, which promotes the adoption of generative AI in strategic sectors, fostering collaboration among AI startups and larger enterprises.
Investing in a sustainable future
To maintain its competitive edge, the EU is allocating substantial resources towards AI development. Both the Horizon Europe and Digital Europe programs will invest approximately €1 billion annually in AI research and innovation. This initiative is further supported by the Recovery and Resilience Facility, which provides €134 billion for digital transformation, allowing Europe to amplify its ambitions in the AI sector.
Moreover, the EU is committed to ensuring that its energy transition aligns with the principles of sustainability and innovation. By promoting low-carbon technologies and facilitating cross-border cooperation, the EU aims to create a resilient energy system that meets climate goals while supporting economic growth.
The EU’s objective is to position itself as a global leader in AI, particularly through initiatives like the AI Continent Action Plan. This comprehensive strategy is designed to enhance Europe’s competitiveness and ensure that AI technologies are developed with a strong focus on human welfare.0