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In a significant move to enhance user experience, Google has introduced connectivity for its internal services within the Google Gemini platform. This update follows Microsoft‘s recent enablement of similar capabilities, marking a critical step in the ongoing competition between these technology giants.
As of this week, Gemini Deep Research allows users to access their emails, files, and chats across various Google services, including Gmail, Google Drive, and collaborative tools such as Docs, Slides, Sheets, and PDFs. This integration aims to enhance productivity and streamline workflows for users reliant on Google’s ecosystem.
New functionalities in Google Gemini
According to a recent blog post, users can easily activate the new features by selecting Deep Research from the Tools menu within the desktop version of Gemini. The rollout for mobile users is anticipated to follow shortly. This development is expected to significantly bolster the efficiency of teams collaborating using Google’s suite of applications.
Competitors in the AI landscape
Microsoft’s Copilot AI had previously paved the way by introducing its own version of similar functionalities. On October 10, Microsoft revealed that Copilot could interact with Gmail and Google Calendar through a technology called Connectors. This feature allows users to grant permission for Copilot to access and analyze their data. Just a week later, Microsoft expanded these capabilities, enabling Copilot to access files on OneDrive, as well as contacts and calendar events from Outlook.
This strategic move by Microsoft has provided it with a competitive edge, prompting Google to respond by enhancing its offerings. While OpenAI showcased its ChatGPT model with basic Gmail integration during an August livestream, it has yet to match the depth of Google’s implementation. The main difference remains the absence of Google Chat integration in Microsoft’s announcements.
Understanding the marketplace dynamics
The landscape of AI tools is rapidly evolving, with both Microsoft and Google making significant strides in enhancing their respective platforms. For professionals deciding which tool to adopt, navigating the available options can be challenging. Both companies promise to boost productivity, yet the choice ultimately hinges on existing software ecosystems.
Comparing the two AI platforms
Microsoft’s Copilot is designed to integrate seamlessly within the Microsoft 365 environment, functioning as a helpful assistant embedded in applications like the Edge browser and other core software. It can summarize lengthy reports or draft emails based on specific prompts, aiming to deliver quick assistance right where users need it.
In contrast, Google’s Gemini Advanced—available through a Google One AI Premium subscription—offers a more sophisticated approach. It excels in handling intricate questions and retaining context from longer conversations. The integration of Gemini within Google Workspace allows it to effectively assist with drafting emails, organizing data in Sheets, and facilitating document creation.
When comparing both platforms, it is crucial to consider their strengths. Copilot’s robust integration with Excel allows for intuitive data analysis and visualization, making it a valuable asset for teams that heavily rely on numerical data. Gemini, conversely, thrives in creative tasks, providing diverse writing styles and brainstorming capabilities, making it a preferred choice for marketing teams.
Key considerations for businesses
While the integration of these AI assistants enhances functionality within their respective ecosystems, it is essential to recognize their limitations. Both tools operate primarily within the confines of their proprietary systems, which can lead to potential information silos. For instance, Copilot has access to OneDrive, while Gemini is confined to Google Drive, potentially hindering a holistic view of business operations.
As of this week, Gemini Deep Research allows users to access their emails, files, and chats across various Google services, including Gmail, Google Drive, and collaborative tools such as Docs, Slides, Sheets, and PDFs. This integration aims to enhance productivity and streamline workflows for users reliant on Google’s ecosystem.0
As of this week, Gemini Deep Research allows users to access their emails, files, and chats across various Google services, including Gmail, Google Drive, and collaborative tools such as Docs, Slides, Sheets, and PDFs. This integration aims to enhance productivity and streamline workflows for users reliant on Google’s ecosystem.1